Applied AI and automation
Classification, extraction, assistants, rules, approvals and follow-up inside a real workflow.
About Softentgroup
Softentgroup turns real operational processes into digital products and platforms.
Softentgroup is a founder-led technology studio based in Pachuca de Soto, Hidalgo, Mexico. It designs and builds custom software, automation, mobile apps, integrations, CRM, document intelligence and vertical platforms with applied AI. It works remotely with organizations that need to turn operational friction into usable digital products rather than isolated demonstrations.
What it builds
Connected capabilities around an operational need.
The starting point is not an isolated technology. It is the process, users, data and decision that need to work better.
Custom software and mobile apps
Purpose-built products, field experiences and vertical platforms with a prioritized scope.
CRM and commercial intelligence
Leads, pipeline, documents, context and commercial operations in a usable system.
Documents and integration
Files, validation, traceability, APIs and connections between systems already used by the operation.
Explore custom software, automation and applied AI solutions and when each approach fits.
Delivery model
Direct leadership, clear scope and specialists when the work requires them.
Founder-led
How delivery is led
Projects are led directly by the founder, supported by automation, AI agents and specialists selected for each project's scope.
This model keeps product decisions, architecture, implementation and commercial context close to the work.
Clear definition
What it is and what it does not pretend to be
Softentgroup combines product studio, technology consulting and software delivery capabilities. It does not present itself as a large permanent agency, a factory for generic deliverables or a demo lab disconnected from operations.
When a standard tool solves the real problem well, the answer does not need to be new custom software.
Verifiable products
Owned products at different stages of maturity.
Status is stated plainly so a published product, an operational system, a pilot and a creative product are not confused.
InmoScan Express
An app for documenting properties, reviewing approximate measurements, organizing photos and generating property reports on iPhone and iPad.
Inmobrok CRM
An operational real estate CRM for leads, properties, pipeline, documents, searches, commissions and payments with contextual and document intelligence.
Deilora by Softent
A residential platform for residents and administrators, covering balances, payments, access, requests, tasks and operational follow-up.
Hormigón y Hormiguita
A family-oriented, mobile-first digital product combining original intellectual property, content, identity and entertainment experience.
Where this model can add value
Operations with duplicate capture, scattered documents, weak traceability, disconnected systems, field work or vertical logic that no longer fits generic tools.
Relevant experience, not a closed list
Work spans real estate technology, commercial operations, document workflows, services, residential platforms and consumer products. Softentgroup is based in Pachuca and can deliver remotely according to project needs.
Direct answers
Questions about Softentgroup
Is it an agency or a consultancy?
It is a technology product and software studio. It can diagnose and define a path, then build and integrate the operational product.
Does every project need AI?
No. Applied AI is used when it improves a specific decision or task; other problems are better solved with rules, integration or conventional software.
Does it only work in Hidalgo?
No. Softentgroup is based in Pachuca de Soto and can deliver remotely, subject to scope and collaboration needs.
Next step
Start with the friction limiting your operation today.
A diagnosis helps determine whether to automate, integrate, prototype or build a platform.